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We are a small and dedicated Wholesale team, at the heart of the Cornish Fishing industry.

We focus on working in partnership with our customers to provide you with ethically sourced seafood. We listen and can offer guidance on local species, to bring a new perspective to menus.

We work hard to build relationships and deliver great value to our customers.

We know that when it comes to sourcing, preparing & delivering seafood, there is a better way underpinned by our very important guiding principles.

Ethical & Sustainable Sourcing
Many people in our industry talk about sustainable and ethical sourcing, but we let our actions speak for us.

  • Fish for Thought Lobster and Crab Port Isaac (002)We are MSC (Marine Stewardship Council) Certified and supporters of The Cornwall Good Seafood Guide.
  • We support the National Lobster Hatchery in Padstow and all the work that they do to maintain a healthy and sustainable fishery, here in the South West.
  • Minimal packaging used when delivering, with the majority of our customers having their seafood delivered in fish boxes, removing the need for packaging completely.

Unrivalled Access to the Finest Fresh Fish and Shellfish from the South West

We now enjoy unrivalled access to all the South West Markets. We source directly from Newlyn, Plymouth and Looe and we also have a third-party buyer on Brixham Market.

We also buy certain species on Lerwick Market, in the Shetlands, which provides amazing sustainable options and a great alternative market for the times when weather is bad down here.

Real Provenance
We are at the very heart of the Cornish fishing industry, and can tell you exactly where your seafood comes from, right down to the market and even the boat.

Boat to Kitchen Convenience
We work with you to ensure we deliver to suit your needs. Our hope is that we will be able to deliver to you, with minimum packaging at a time that is most convenient for you.

You will also benefit from the very personal service that we provide, with myself and our GM, Richard, being your main contacts.

No Catch Guarantee
Our aim is for you to see us as an extension of your business, and as a partner that you enjoy working with. If you don’t love what we do, we promise to do whatever it takes to make it up to you.

Our Team
Paul
– Founder and leader of the business. Cheerful and inquisitive; steering our ship and ensuring we are doing the right thing by our customers, and the environment.

Richard – Our General Manager and has been with the business since day one. He is our main buyer at the markets, strategic planner & is a general legend & backbone of the office.

Out of work, Richard is a doting father & on a Sunday, can be found touring the county, looking for the perfect Roast.

Lauren – Taking care of our customers and coordinating our transport team, keeping everything and everyone in check. Lauren is the voice of local wholesale. Out of work Lauren Fish for Thought teamcan be found dining out in Wadebridge & surrounds, or walking her gorgeous spaniel, Bear.

Lindsey – Often found (wo)manning the phones, this super organised, admin extraordinaire always has a smile on her face & it’s a little-known fact that she he has a secret stash of snacks, to keep the team’s spirits high.

Nat & Lucy – Cornwall & Bristol foodies out on the road. Taking care of our existing customers building relationships & spreading the word.

Nat is an enthusiastic home cook, dinner party queen & avid Sea Angler. She is the current Ladies Bass Champion of Cornwall.

Lucy is mad about street food & outside of work, she can usually be found at one of the regions many food festivals.

Our Transport Team
Our fantastic drivers are out on the road delivering in all conditions. Come hell, high water or even the Beast from the East, rest assured they’ll be putting the miles in, to ensure our customers receive their fish in tip top condition.

We have a session musician, F1 fanatic & a competition horse rider amongst this fantastic bunch of chaps.

Impeccable Prep Work
Headed up by Matt, our diligent team of filleters take real of pride in what they do. All trained in house, the Fish for Thought way, this team really know their stuff. We love to show customers around our unit as the team jump at the chance to show off their knife skills. We also welcome customers to join us in our Seafood Academy to brush up on filleting skills.

Regional contacts:

  • Nat (Cornwall) Mob: 07415 185363 – Twitter: @Nat_King_Fish
  • Lucy (Bristol) Mob: 07557 685474 – Twitter: @lucyFFT
  • Richard (London):  (01208) 262201