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As a family owned business we are devoted to producing excellent meat for our customers.

Our experience and knowledge of farming and butchery extends back three generations and our ethos belief is that they are intrinsically linked.

Our priority is livestock, so all our animals are personally selected to ensure they meet our strict guidelines and high standards. We believe in quality of life for our livestock and that is why we care for them in excellent conditions in the Usk valley.

Our vision has always been to build a reputation as the most respected meat producer in South Wales, and we would like to share this with as many people as possible throughout the UK.

Douglas Willis founded the business in 1940 when he opened a butchers shop in Old Cwmbran.

Douglas has carried this ethos through for nearly 70 years instilling it in his son David, and grandsons Sean, Peter and Greg. Due to his beliefs of how meat should be produced, Douglas Willis decided to raise livestock so that he would have the ability to produce meat from pasture to plate.

Douglas Willis’s long term goal has always been to provide high quality locally produced meat to a sustainable customer base ensuring loyalty and satisfaction from everyone he serves.

Factory opening hours: Monday – Saturday: 8.00am – 5.30pm.

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